Count the Cost

From billboards to web banners, most of the "calls to action" we receive are enticements with fine print. All we have to do is swipe the card or sign on the dotted line. Jesus was not coy about the conditions for discipleship. There are no hidden costs in Jesus' call to renounce all that we have. This is quite different from many approaches to evangelism that sound so much like the next sales pitch. In Luke 14:25–35 Jesus makes his way to Jerusalem with a message about what it takes to follow him there.